About the Idea Factory

The Idea Factorys work and processes are continually evolving and being refined. They customize their programs for every new client, depending on the discoveries their clients need to make.

The Idea Factory has core beliefs that underscore all their work. These beliefs arose from their commitment to the design approach and evolved from their multidisciplinary background. They believe that...

• Experiential knowledge transforms people in a way that cognitive knowledge cannot.
• Emotional engagement, rather than intellectual reasoning, is what fuels passion and drives action.
• Moving people outside their comfort zone stimulates learning and inspires new ideas.
• Foresight often leads to creation, while forecast assumes more of the same.
• Ethnographic observation provides insights not only into what people do, but also what they think, how they feel and what they value.
• All good design is human-centered, whether it is as complicated as a car, as simple as a chair, or as emotive as a film.

Index summer camp
In continuation of Index Design Award event held in Copenhagen in 2007, a three week summer camp was put together, consisting of 40 international students with Design or Engineering background creating new concepts under the headline "Design to improve life". The camp was organized by the newly formed CIID (Copenhagen Institute of Interaction Design).

Enteract - Interactiv bar and event
During 2-3 months I joined a team of about 15 students from The Danish Design School, Copenhagen University-Media Science and Roskilde University-? In creating a bar installation that could interact with an audience creating or affecting light and sound installations in the process.

Grundfoss Ideation
One day event where students from many different backgrounds came together to create future concepts no matter the area.

Copenhagen Unfair
Copenhagen Unfair, is a 4 day event mixing art, street art, fashion and music into one delightful cocktail.